A few months ago on one of the many mailing lists I am on, I was asked to participate in a survey. The mailing list was one of those provided by the Anti-Phishing Working Group (APWG) a "global pan-industrial and law enforcement association focused on eliminating the fraud and identity theft that result from phishing, pharming and email spoofing of all types."
This morning to my surprise I received a parcel containing a fishing lure!
An unexpected bonus for filling in a survey! Now I will need to take up fishing :-)