It saddens me to report that Fraser may have been premature in rejoicing the demise of Britney from malware social engineering. But he was right about the changing subject lines, though. Just for fun I decided to throw together a web 2.0 cloud thingy based on word pairs appearing in the subject lines of recent malware seeding runs:
As you can see, "Britney Spears" is still deemed more newsworthy than "Batman Robin", but slightly less so than "Brad Pitt" and "Angelina Jolie". Oddly enough, "Steve Jobs" puts in a stronger showing than both "Paris Hilton" and "Barack Obama", while "Kylie Minogue" ranks below "pedicurists piranhas" and "donut city". Note to Kylie: time for a new publicist?