Spammers need you to read their message in order to have any chance of selling to you.
So, the first challenge for them is to get you to open their email in the first place. Quite often we see the spammers use a hard-to-resist subject line pretending to be a personal message ("Shall we meet again?" or "He-he-he.. Your photo"), or an unlikely to fulfil promise ("100% success with chicks").
We saw a Viagra spam campaign today which claims that, from the subject line at least, might make you think that there have been complaints about your car:
We've also seen this campaign using the subject line "Neighbor's meeting about car crash".
You can understand how spam messages like this might be opened by people, but what's baffling is that once duped by a phoney subject line people are still happy to buy pharmaceuticals from these guys.
After all, they're clearly not reputable as they've lied about their intentions with the email. So why would you place your health in their hands by buying sexual performance drugs from them?
