Roses are red
Violets are blue
If you buy things from spammers
You will get more spam
Around holidays SophosLabs often sees an increase in gift spam, St. Valentines's day is no exception.
There are a number of problems that arise from purchasing products from spam the major one being that you have confirmed that your email address is live and you respond to spam. This means that you will end up getting more and more spam :(
This particular spam campaign is cycling the domains it uses to redirect to the legitimate personalization mall website. When you visit the root of the spam domains you see a holding page that contains a news aggregation page.