Up until Tuesday, it was, apparently, OK to host a Facebook page titled "Fly Kicking Sl*ts in the Uterus" or " Violently Raping Your Friend Just for Laughs", but it was definitely not OK to post breastfeeding or post-mastectomy content.
I say "apparently" because those particular pages, pointed out by a women's coalition as examples of Facebook-condoned content regarding violence or hate speech against women, can no longer be found on the site.
Thanks to an open letter to Facebook from that coalition - which includes Women, Action & the Media, The Everyday Sexism Project and others - Facebook has confessed that it's been kind of asleep at the wheel when it comes to gender-based hate.
It also, apparently, has taken down the particularly offensive pages to which the coalition referred.
An excerpt from a statement posted Tuesday on the Facebook Safety page:
In recent days, it has become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate. In some cases, content is not being removed as quickly as we want. In other cases, content that should be removed has not been or has been evaluated using outdated criteria. We have been working over the past several months to improve our systems to respond to reports of violations, but the guidelines used by these systems have failed to capture all the content that violates our standards. We need to do better - and we will.
Facebook posted a bullet list of what it plans to do better, starting immediately.
Here's the nub of those action items:
- Complete a review and update guidelines that its user operations team uses to evaluate reports of hate speech.
- Update training for the teams that review and evaluate reports of hateful speech or harmful content on Facebook.
- Increase accountability of the creators of content that might not qualify as actionable hate speech but is cruel or insensitive by insisting that the authors stand behind the content they create. A few months ago, Facebook began testing a new requirement that the creator of any content containing cruel and insensitive humor include his or her authentic identity for the content to remain on Facebook, with the goal of enabling users to hold the author accountable and directly object to the content.
- Work more directly with groups in this area, including women's groups, to assure expedited treatment of content that such groups believe violate Facebook standards. Facebook says it's invited representatives of Everyday Sexism, for example, to join the less formal communication channels Facebook has set up with other groups.
- Encourage anti-hate-speech groups Facebook already works with, such as the Anti-Defamation League’s Anti-Cyberhate working group, to include representatives of the women’s coalition, with the goal of identifying "how to balance considerations of free expression, to undertake research on the effect of online hate speech on the online experiences of members of groups that have historically faced discrimination in society, and to evaluate progress on our collective objectives."
The women's coalition that sparked the change says that those who participated in its campaign against gender-based hate speech on Facebook sent over 60,000 tweets and 5,000 emails.
Since the campaign launched, the coalition has grown to include over 100 women’s movement and social justice organizations.
In its open letter, the coalition called on Facebook users to contact the advertisers whose Facebook ads appeared next to content targeting women for violence, to ask that they withdraw their advertising until Facebook cleaned up its act.
From the letter:
Specifically, we are referring to groups, pages and images that explicitly condone or encourage rape or domestic violence or suggest that they are something to laugh or boast about...
...Your common practice of allowing this content by appending a [humor] disclaimer to said content literally treats violence targeting women as a joke.
The coalition applauded the changes Facebook outlined on Tuesday, saying that its latest move is in line with the company's prior history in battling hate speech:
Facebook has already been a leader on the internet in addressing hate speech on its service. We believe that this is the foundation for an effective working collaboration designed to confront gender-based hate speech effectively. Our mutual intent is to create safe spaces, both on and off-line. We see this as a vital and essential component to the valuable work that Facebook is doing to address cyber-bulling, harassment and real harm.
This is a good move on Facebook's part.
I'm glad to hear that the company plans to get less muddled when it comes to differentiating between violent, hateful content and that which constitutes justifiable free expression.
I'm glad that this has resulted in some truly offensive content getting fly-kicked right to the curb.