SophosLabs see lots of ways that spammers and malware authors use to entice victims to vist their sites.
One of the most popular is by using popular products or services.
Here is an example of spam using the popular iPhone brand (in German):
Here is an example of a malware ‘attack’ site using the brand:
With today’s news that the iPhone is set to be sold in the UK I suspect that we will see more abuse of the iPhone brand for spam and malware.