Has Mark Zuckerberg convinced you that Facebook is taking privacy seriously?

On Wednesday, Facebook boss Mark Zuckerberg appeared at the D8 conference, and was asked about the site’s attitude to privacy by Walt Mossberg and Kara Swisher.

[Watch video]

I’m not convinced that Mark did such a great job of defending the site’s position on privacy, and whether it’s taking the right approach to protecting its users.

Walt Mossberg asks the 26-year-old Facebook CEO why the site doesn’t adopt an “opt-in” approach to sharing information with third parties, rather than “opt-out”. But to my mind, Zuckerberg doesn’t really present a compelling argument for his site’s controversial stance. Watch the video and judge for yourself.

In a recent poll, 93% of the Facebook users we asked said they would prefer Facebook would take an “opt-in” approach.

The heat was certainly on Zuckerberg during the session, and you can tell, in the following video, that he’s feeling uncomfortable when he’s quizzed by Swisher about how he feels about the considerable backlash that the site has received from those concerned about privacy. Oh, we also discovered the inner secrets of Mark Zuckerberg’s famous hoodie..

[Watch video]

There’s a good commentary of Zuckerberg’s session at D8 on the All Things Digital blog.

Read more about the privacy challenge on Facebook, and check out our updated guidelines for making your Facebook profile more private.

Oh, and If you’re a regular user of Facebook, be sure to join the Sophos page on Facebook to be kept informed of the latest security threats.