As widely-trailed last week, Twitter is to ban advertisers from pushing Initial Coin Offerings (ICOs) or selling tokens on its platform.
Implemented over the next 30 days, the reasons should be self-explanatory. To quote a statement circulated among the media but not yet reflected on the company’s official advertising policy pages:
We know that this type of content is often associated with deception and fraud, both organic and paid, and are proactively implementing a number of signals to prevent these types of accounts from engaging with others in a deceptive manner.
They’re not kidding: Just last month we heard of Twitter doppelgangers impersonating the verified IDs of well-known figures such as John McAfee, Elon Musk and or Ethereum co-founder Vitalik Buterin, soliciting cryptocurrency investment and promising implausible returns.
Twitter said it will still allow ads from verified cryptocurrency exchanges and secure wallet services listed on “certain major stock markets.”
Twitter joins a growing list of internet big players who are implementing a cryptocurrency clampdown.
It also emerged that Reddit (a major forum for cryptocurrency discussion) banned cryptocurrency ads as long ago as early 2016, although so quietly that almost nobody noticed.
Of course, just banning something by changing policies is easier written than done.
Of all companies, Twitter will know this as it battles daily to keep at bay phishing and assorted frauds that operate through bot accounts.
It’s also not 100% clear where Twitter will draw its red lines. The fact that unlisted but legitimate virtual currency companies won’t be able to advertise virtual coins, wallets, or exchanges doesn’t mean they won’t be able to advertise their own existence, for instance.
Might that end up being the same thing? Twitter will need to publish its full policy wording before that becomes clear.
With regulators circling, it’s still a new chill for cryptocurrencies that ran amok during 2017 on several fronts.
No sooner did experts start worrying about bogus ICOs exploiting Bitcoin mania than web cryptomining boomed, much of which couldn’t be deemed consenting.
It’s even turned political: last week the US Government issued an announcement banning US citizens from using a virtual currency called the ‘petro’ issued by Venezuela, on the grounds that the initiative is a thinly-disguised vehicle for bypassing economic sanctions.
These are distinct pieces of the virtual currency puzzle, but together they show why bans by Twitter, Google and Facebook matter because they serve to amplify the signal that cryptocurrencies have become an up-and-coming neighbourhood stricken by anti-social behaviour.
That’s unlikely to derail the Bitcoin express (although its value dropped a bit after Twitter’s announcement) but it reminds investors and believers that while cryptocurrencies lack central control they are still vulnerable to the same unpredictable forces as everything else.